Tara Ford has taken on the role of chief creative officer of Accenture Song for Growth Markets, effective immediately.
Ford, retaining her position as chief creative officer of The Monkeys Sydney, is now also responsible for overseeing all creative output from the Asia Pacific and Latin America regions (the Growth Markets).
The regional role will see Ford work closely with Accenture Song global chief creative officer Neil Heymann.
“I am thrilled to be working with Neil, heading up the creative offering of Song’s formidable regional team," Ford says.
"Leading our diverse creative talent across Song in Growth Markets is going to be super interesting. I look forward to helping our people and clients shine through the combination of creativity, innovation and technology.”
Heymann says Ford is the kind of creative leader shaping the direction of the industry.
"She’s a champion of creativity and creative people and has proven herself consistently on the global stage," says Heymann.
"As importantly, she’s ambitious, business-minded and tech-fluent in a way that positions her perfectly to drive work that is unique to Song’s capabilities. Tara having more widespread influence, especially across some of our most exciting markets, is great news for all of us.”
Mark Green, Accenture Song ANZ president and The Monkeys co-founder and chief executive officer, says Ford is a world class talent.
"It is with great pleasure we get to see her ply her talents on a bigger stage," he says.
"We are in a fortunate position to have three incredible leaders in Tara, Ant and Damon in ANZ and the wider opportunities will come thick and fast.”
Ford is a board member of the Advertising Council of Australia and the D&AD Advisory Board.
Throughout her career Ford’s work has been consistently recognised at the highest level of every major international award show across an expansive range of clients and disciplines. This includes most recently the Dan Wieden Titanium Grand Prix at Cannes with the ‘The First Digital Nation’ for the Government of Tuvalu.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.