CHE Proximity has been appointed the new creative agency for TAL's InsuranceLine brand, following a competitive pitch.
It takes the account from incumbent agency The Hallway who had held the InsuranceLine account since 2012.
TAL GM marketing Alexis Denby said the appointment will continue to evolve the direct to consumer brand.
“The appointment is the result of a market engagement process following the conclusion of the agreement with The Hallway,” Denby said.
“I would like to thank The Hallway for their collaborative approach and high quality work with us. I am very excited about working with CHE Proximity as we continue to evolve the InsuranceLine brand.”
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