IPG Mediabrands CEO Henry Tajer has hired renowned media auditor, Charles Godbold, as global director, media intelligence systems, based in London.
Godbold who is currently based in Sydney, has a strong track record in media and in his new role will leverage on his many years of media experience to roll out the benchmarking software he has developed for media rates across Mediabrands’ systems.
According to Mediabrands this will “ensure the most effective deals” are struck and result in the best returns for clients.
“Hiring someone of Charles’s calibre is undoubtedly a coup for us and his appointment brings us the dual advantage of world-class knowledge, combined with world-class benchmarking technology,” Tajer said.
“This propels us forward to offer ever better solutions for our clients. His hire is the epitome of our business philosophy to place the best people in key roles to further strengthen and differentiate Mediabrands offerings in the rapidly-changing field of media. Quite simply it makes us a more dynamic organisation.”
Godbold is the latest in a long list of Australian media talent joining Tajer overseas with Starcom's John Sintras heading to New York for the newly created role of IPG Mediabrands’ president, global business development and product innovation. Mnet's Travis Johnson who is taking up the role of global head of mobile for IPG Mediabrands and Marc Lomas is also heading overseas to take up a major role in Cadreon's international operations.
Godbold has more than 20 years’ experience in developing and implementing media auditing solutions in many of the world’s largest advertising markets. As well as founding his own consultancy, Media Pilot, which developed IP for media analytics, he also founded Mediasenz, the only media audit company to provide a systematic and independent approach for leading advertisers internationally.
Godbold said: “I’ve always been passionate about the role of media, having worked in the media departments of leading agencies around the globe and then having had the opportunity to follow my interest by developing my own software and systems to discover the best and most innovative new approaches. Mediabrands is certainly the right place for me to continue to develop and apply best practice techniques.”
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