Zoe Goodhardt, who joined full-service digital agency TAG in 2019, has been named a partner.
As the head of growth and Marketing and now partner at TAG, she will focus on expanding the agency’s presence across the east coast of Australia and continue building momentum in the United States, where TAG works with clients in the health industry.
Goodhardt will also continue working on bringing in new and exciting clients to TAG.
TAG partner Zoe Goodhardt said this partnership is an exciting milestone for her, both personally and professionally.
“After being inspired by TAG’s long-standing relationships with its clients and commitment to excellence, I knew that I wanted to be a part of the journey,” she said.
“The last five years have been nothing short of incredible, having had the opportunity to work alongside the best team and clients.
“Looking ahead, we have big ambitions, not just to grow, but to revolutionise how businesses approach marketing.”
With expertise that encompasses digital strategy, business development and creative direction, Goodhardt is adept at driving innovations that significantly boost brand visibility and market reach.
TAG co-founder and head of operations Gary Tenenbaum said Goodhardt's hustle, leadership and ability to never take no for an answer are qualities the agency strongly values.
“With Zoe on our team and through her established network, we have been able to attract well-known clients across all industries,” he said.
“Zoe has become the heart and soul of our agency – our team look up to her and under her leadership we have been able to build out a successful graduate program.
“It's great to be able to recognise Zoe’s contribution to TAG by officially naming her as a partner.”
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