TAFE Queensland pitch

Ashley Regan
By Ashley Regan | 6 November 2024
 

Training provider TAFE Queensland is seeking to appoint a creative services panel, AdNews can reveal.

This is the first creative tender from TAFE Queensland as historically the brand's creative services were fulfilled through an all-of-government contract.

"The current system relies heavily on centralised administrative processes for engaging creative services, leading to delays and limitations in catering to regional-specific needs," the tender documents state.

"By transitioning to a more decentralised model through this tender, TAFE Queensland seeks to replace the existing system with a dynamic and responsive framework."

CHEP has previously been engaged by the brand, launching its last campaign ‘You define your greatness’ in 2021.

George Patterson Y&R (now VML) also worked with the brand to launch “Why Wait to Make Great?” in 2017.

Photographers, graphic designers, creative agencies, writers, producers, sound engineers, and other professionals are encouraged to apply.

TAFE Queensland can then engage with different providers based on specific project requirements, allowing regional marketing managers and corporate marketing teams access to a broad spectrum of creative professionals.

The panel will deliver campaigns to resonate with a broad range of audiences, including small business owners and aspiring apprentices.

A large part of TAFE Queensland's marketing is its employer campaign 'Get Ready for Business'.

Applications close November 22, with a winner expected February 20.

Suppliers based outside of Queensland are able to submit, but Queensland based suppliers will be given a higher rating in the relevant evaluation criteria.

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