Taboola, a company that powers recommendations for the open web, has partnered with realme, a smartphone brand with a global user base of 160 million.
Under the partnership, realme will utilise Taboola News to power recommendations within all devices for audiences in Asia Pacific, Southeast Asia, Europe, the Middle East and Africa.
Taboola News brings recommendations from Taboola’s large publisher network directly into offerings from mobile carriers and device manufacturers, including smartphone screens and web browsers.
Realme will integrate these recommendations as part of a long-term strategic partnership with Taboola, on the lockscreen of its smartphones.
Adam Singolda, CEO at Taboola, said with such a large and growing footprint, realme was the perfect fit to tap into audiences and help them discover engaging content.
“Mobile has become a key avenue for millions of consumers to discover news, learn new things, and with realme, that also means spending more time on their innovative products and even producing new ways to monetise," he said.
"We look forward to delivering quality content to their passionate user base.”
Carriers and manufacturers use Taboola News to deliver personalised, relevant content to their users from Taboola’s global network of publishers, while tapping into new revenue streams. Publishers receive increased user traffic at no additional cost and advertisers have more opportunities to tap into Taboola’s reader scale to reach the right audiences.
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