Taboola has launched Abby, a generative AI technology to start and manage campaigns.
Abby is an advanced AI assistant builds and manages every aspect of media plans.
“Abby democratises access to advertising so that anyone can build their campaigns, in the same way they would talk to a seasoned ad industry executive," Taboola CEO Adam Singolda said.
"Advertisers can ‘speak’ to Abby in plain language and sit back as she acts as a campaign expert. Abby combines the best of Generative AI with our unique data and best practices to help advertisers succeed. This is one more step on our journey to drive advertiser success with Taboola.”
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