Taboola has adopted DV Authentic Marketplace, a pre-bid activation solution from DoubleVerify (DV), a software platform for digital media measurement, data, and analytics.
Since 2021, Taboola’s advertiser partners have had access to DV’s standard brand suitability and ready-to-use pre-bid segments, allowing for control over the quality of where their ads are placed.
Now, with the integration of DV Authentic Marketplace, Taboola advertisers can go beyond standard categories and keyword blocklists – enabling customised protection that helps advertisers avoid unsafe and unsuitable content before placing a bid.
Taboola advertisers can also import their custom brand safety and suitability settings from across their entire media mixes into Taboola campaigns. This allows for campaigns that run on Taboola to adhere to the same brand safety preferences a brand has across all of its buys.
Taboola CEO and founder, Adam Singolda, said the company is proud of its partnerships with partners like DoubleVerify, who share a commitment to top-tier industry standards in brand safety, suitability, and transparency,"
"With the integration of DV Authentic Marketplace, we're giving advertisers even more controls about where and how their ads appear," he said.
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