Taboola beta tests AI into ad platform

By AdNews | 3 February 2023
 

Open web platform Taboola is experimenting with integrating generative AI, including ChatGPT by OpenAI, into its ad platform.

One application of the technology enables advertisers to use AI to generate optimised ads, titles and content.

Advertisers will be able to quickly generate multiple ad variations using natural language processing and machine learning, allowing them to choose creative content based on their queries with the ultimate goal of increasing the efficiency and effectiveness of their campaigns.

The AI-generated ads will also be optimised for high performance using data from tens of billions of engagements, which Taboola’s ads generate every year, ensuring maximum impact and reach for advertisers.

Adam Singolda, founder and CEO of Taboola, said: "We are thrilled to be experimenting with ways we can integrate cutting-edge generative AI technology into our platform, including the highly advanced ChatGPT.

"We believe AI technologies will revolutionise the way advertisers create and optimise their ads to drive performance, providing them with additional tools they need to succeed in the fast-paced world of online advertising."

Taboola's AI-powered ad creation tool is currently in limited Beta testing with the goal of making it available to advertisers later this year.

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