Victoria’s Department of Transport and Planning (DTP) has appointed Melbourne-based independent agency TABOO as its lead creative agency and activation agency following a competitive pitch in September.
TABOO will oversee creative and experiential responsibilities, while Snack Drawer will lead digital and social media duties and Ethnolink will lead Culturally and Linguistically Diverse (CALD) community engagement.
“From the moment we met Carla and her team, we felt a synergy that truly inspired us," said TABOO managing director James Mackinnon said.
"Having worked with TAC for nearly a decade, our team has a passion for road safety and for using creativity to help Victorians travel—and connect with one another—better.
"We are honored and excited to be entrusted with this responsibility to help DTP create a thriving, connected Victoria.”
The appointment began in October and spans an initial two-year engagement
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