Independent creative agency TABOO has rebranded to celebrate 24 years, with the positioning 'Breaking bad rules for good reasons'.
Since launching on the streets of Melbourne in 2000, the agency’s approach has seen it create work in diverse forms including documentaries, beauty festivals, road safety technology on permanent display at Melbourne Museum, as well as its own floating bar on Melbourne’s Yarra River.
“Our whole ethos has always been to push boundaries and challenge expectations,” TABOO managing director James Mackinnon said.
“With ‘Breaking bad rules for good reasons,’ we’re taking that spirit to the next level—turning constraints into creative opportunities for clients who refuse to blend in.”
In line with its new positioning, TABOO is unveiling a refreshed visual identity, with its logo reimagined to what 'taboo' means today.
CEO and founder Andrew Mackinnon said the agency's new visual identity is more than just a fresh typeface.
"It’s a symbol of the bold moves we’ve made over the last 24 years, and a statement about our vision - to be the most notorious creative agency in the world. This logo embodies our belief that the most powerful ideas are those that don’t follow a formula and engage people on a more meaningful level," he said.
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