Independent creative agency TABOO has appointed Sam Wright head of experiential.
Wright, with more than 14 years in the agency world across the UK and Australia, said she's thrilled to be part of TABOO.
“Collaborating with such an innovative team on truly unique projects is an exciting opportunity, and a rare find,” she said.
“TABOO is all about crafting immersive experiences that push boundaries and challenge the status quo - something many agencies shy away from, and I can’t wait to lead that vision in the experiential space!”
TABOO general manager Kate Prowse said Wright is an incredible addition to the team.
“Her ability to execute complex, high-impact projects with absolute precision is second to none,” she said.
"We’ve won a series of incredible experiential clients recently, and with Sam at the helm, we’re confident our experiential offering will set a new benchmark.”
Wright joins TABOO as the agency rolls out its new look and reaffirmed positioning: Breaking Bad Rules for Good Reasons.
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