Paul Lamble.
Australian research and strategy agency T Garage has launched the Insight-IQ Concept Generator, an AI-powered platform that with a focus on product ideation.
The Insight-IQ Concept Generator taps into a data pool of over 120,000 Australian product reviews and thousands of daily conversations from T Garage's 25,000-member Say-So Community.
This allows companies in FMCG and service sectors to perform rapid, data-driven ideation at a fraction of the cost and time typically required.
T Garage CEO and co-founder Paul Lamble said for over a decade, the company has leveraged online communities and social conversations to deliver smarter, consumer-driven insights.
"Now, with AI, we’re supercharging this approach," he said.
"Our platform harnesses real-time insights from Australian consumers to help businesses pinpoint market gaps, spark innovation, and dramatically speed up the product development process.”
“The traditional ideation process is slow, linear, and resource-intensive. The Insight-IQ Concept Generator breaks this mold by providing a more agile, data-driven approach. It enables businesses to generate more ideas, test them earlier, and refine them quickly - leading to faster market entry, higher-quality products, and better brand performance.”
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