Sydney Water is bringing water conservation to life through an interactive mini-golf activation to educate families about the urban water cycle and water conservation.
The ‘Mash A Splash’ activation runs until April 22 at the Sydney Royal Easter Show.
“By 2050, Sydney’s population is expected to reach approximately 7.5 million, driving an annual water demand of 726 gigalitres, up from 551 gigalitres today,” said Tim Barrett, digital marketing manager, customer and stakeholder engagement, at Sydney Water.
“Therefore, we must educate the community about water conservation and how it is a critical issue.
“Our mini-golf activation turns the urban water cycle into something tangible and fun - showing how water moves from rainfall to our taps and back again, all while inspiring simple actions to save it.”
The immersive 3-hole mini-golf course was created in partnership with Sydney Water's brand activation agency Curious Nation, which this week rebranded from Because ANZ.
Each hole sees Sydney Water's platypus mascot, Jila, pop up with quiz questions, and the players can take home scorecards packed with educational facts to keep the conversation going.
“Each hole has different themes like ‘The Driving Rain,’ where players see how rainfall feeds our drinking water supply; ‘Source the Course,’ highlighting rivers, dams, and desalination plants; and ‘Home Stretch,’ focusing on everyday water use and conservation tips,” Barrett said.
“We want families to walk away with a better understanding of the urban water cycle and feel empowered to make a difference.”
A custom quiz, available on-site and via QR code, lets families dive deeper into water conservation from home.
Curious Nation managing partner Steph Babin said the aim is to make an impact.
“‘Make A Splash’ blends a compelling narrative with a playful mini-golf concept to create a memorable experience that delivers real impact,” she said.
“It’s exactly the kind of activation that brings a brand’s mission to life.”
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