Sydney media agencies have agreed to a shutdown so all can attend the annual Media Federation of Australia (MFA) expo and awards night.
MFA EX: Media For All, an all-day Effectiveness Expo, and an awards night is being held on 17 October.
Sophie Madden, CEO of the MFA, says the day celebrates the most creative, effective media thinking in Australia.
"But after two decades, we felt it was important to reset our objectives and create an entirely new awards program and event that shifted our focus to media effectiveness and business outcomes for clients," she says.
There will be increased emphasis on effectiveness and transparency in the judging process, including a 50% weighting towards results, greater qualification of the contribution of media specifically, and the opportunity to request additional information and clarification.
The awards now have 17 entered categories and the Grand Prix and Hall of Fame, down from 26 in previous years.
Peter Horgan, CEO of Omnicom MediaGroup and MFA Chair, says this initiative will demonstrate media agencies’ contribution to achieving tangible, long-lasting results for clients.
"This is an important event for our industry, which is why we've agreed on an agency shutdown to ensure everyone is there to learn from best practice and to celebrate the most creative, effective media thinking in Australia," he says.
Joe Lunn, Chief Strategy Officer of Mindshare and the MFA Awards Chair, says: “By creating and combining these two events, we now have a platform to showcase the work and the value we bring to our client partners. We’re giving everyone a voice to educate and inspire our industry to deliver world-class effectiveness; and then celebrating the very best work that has done exactly that.”
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