Independent digital agency, Switch Digital has recorded its second win in less than a month, being appointed to the Jenny Craig digital account.
Switch Digital currently handle search and SEO for Jenny Craig and this appointment is a consolidation of the company’s digital requirements. Nunn Media was the incumbent looking after the digital media account.
The win sees Switch responsible for all digital media, including connected and addressable TV for Jenny Craig in Australia and New Zealand.
“Switch’s proprietary media tracking and management platform, Audience Connect, is highly effective at driving better outcomes across all digital media for our clients,” Switch Digital CEO Lee Stephens says.
“Our new office based in Auckland also gives us the ability to tailor digital media solutions to the unique New Zealand market."
Founded in Melbourne in 1983, Jenny Craig is one of the biggest weight loss companies in the world. With over 100 centers across Australia and New Zealand and over 600 centres globally, Jenny Craig provides the basics to help members develop a healthy lifestyle.
Early last month the agency announced their appointment to handle Taiwan Tourism. Earlier this year, Jenny Craig appointed Cummins&Partners to handle its $8 million media account.
“Switch Digital took on our Search and SEO account in January this year and have proven to deliver. Consolidating all our digital channels with Switch Digital made clear sense to improve our digital offering and support our future plans," Jenny Craig Australia and New Zealand director of marketing Rachel Kosmala says.
"The team bring a transparent, real-time digital media solution that is essential for driving the growth of Jenny Craig."
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