Tennis great Roger Federer and Sesame Street’s Elmo have teamed up for the Super Bowl 2025.
For Swiss running shoe company On, the pair clear up the common misconception around On’s logo -- often misread as QC.
"As On continues to grow, we are always looking for new and inspiring ways to stand out as a sportswear brand. This starts with our logo, which, while simple, is often amusingly misread as 'QC'—something we've long wanted to clear up in a fun and memorable way,” said Alex Griffin, On’s CMO.
“What better way to do this than during one of the most-watched sporting events in the world, alongside our longtime partner Roger Federer and Sesame Street’s Elmo—a beloved icon we’ve also been working with on our next run campaign centered around softness. Stay tuned for more.”
Production Company: Love Song
Director: Daniel Wolfe
MD / EP: Shirley O’Connor
Producer: Ellie Fry
DoP: Anna Franquesa-Solano
Service Company: Voile Studio
Edit: Marsheen
Editors: Dominic Leung & Helena Teixeira
Sound: Wave Studios London
Sound Designer: Jonny Platt
Post Production: Stray
Colour: Electric Theatre Collective
Colourist: Jason Wallis
Creative Agency: Flower Shop NYC
CCO: Alastair Merry
Creative: Boris Opacic
CEO: Mary-Lou Bunn
Project Manager: Bridgette Guzman
Sesame Workshop:
Elmo: Ryan Dillon
Puppet Captain: Matt Vogel
Puppet Assist: Carmen Osbahr
Executive Team:
Sal Perez: Executive Producer
Jenifer Ahearn: Senior VP, Global Partnerships
Autumn Zitani: Senior Producer
Amanda Droll: Partnerships
Louis Mitchell: Creative Director
Emilie Bandy: Content Operations
Jim Henson Company:
Lars MacLean: Puppet Wrangler & Assist
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