Australian advertising and product research specialist Cubery has released its rankings of the 2024 Super Bowl commercials.
"The thing that makes the Super Bowl such a one-of-a-kind spectacle is that it’s the one and only time of the year that viewers are just as absorbed by what’s happening off the field, as they are with what’s happening on it," says Cubery.
"This represents the holy grail for advertisers, and a belated Christmas Day for advertising junkies like us at Cubery!"
Cubery uses a framework which distils the factors for success: Captivate: Be emotive; stand out and grab attention; Connect: Be recognisable; synergise with expectations; Compel: Be motivating; drive behavioral change.
The food rankings for the Super Bowl:
Doritos | Dina & Mita
Cubery Rating: 81 (+21 vs. 2023)
Oikos | Hold My Oikos
Cubery Rating: 76 (+18 vs. 2023)
Reese’s | Yes!
Cubery Rating: 75 (New in 2024)
Hellmann’s | Mayo Cat
Cubery Rating: 73 (+10 vs. 2023)
Pringles | Mr. P
Cubery Rating: 72 (+2 vs. 2023)
M&M’s | Almost Champions
Cubery Rating: 71 (+18 vs. 2023)
Oreo | Imagine a World
Cubery Rating: 70 (New in 2024)
Nerds | Flashdance
Cubery Rating: 69 (New in 2024)
Drumstick | Doctor on the Plane
Cubery Rating: 68 (New in 2024)
Lindt | Life is a Ball
Cubery Rating: 68 (New in 2024)
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