2.7 million Australians across Seven and 7plus tuned in to the Kansas City Chiefs’ overtime victory over the San Francisco 49ers in Super Bowl LVIII.
The game itself reached 2.55 million and had an average national total TV audience of 800,000, up 67% on last year.
The live stream on 7plus delivered 128% growth year-on-year with 37.7 million minutes streamed.
Last year, the American football game reached 1.68 million people and had 16.05 million minutes streamed.
MD of Seven Melbourne and head of network sport, Lewis Martin, says the biggest stars on the biggest stage, in front of record audiences: Super Bowl LVIII on Seven and 7plus had it all.
“Super Bowl is one of the world’s greatest sporting spectacles, and while we think our American friends can take a leaf or two out of our AFL broadcasting playbook, Seven’s NFL coverage only keeps growing, smashing last year’s already strong audience record across broadcast and digital," he says.
Seven West Media chief digital officer, Gereurd Roberts, says the Super Bowl is yet another excellent example of 7plus’ power to bring mass cultural moments – from around the world – live and free to all Australians.
“This year’s massive numbers are a testament to both Australians’ appetite for digital sport content delivered where and how they want it, and the power of a market-leading user experience that takes them inside the heart-racing moments shaping the global sport and culture conversation," he says.
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