Squarespace has revealed its eighth Super Bowl campaign starring Zendaya and featuring a special appearance by André ‘3000' Benjamin.
The advertisement, directed by Edgar Wright, tells a modern tale about one of the most beloved entrepreneurs of all time.
Inspired by the classic tongue twister Sally Sells Seashells, the spot features Zendaya as Sally, an entrepreneur looking to grow her seashell selling business.
The story unfolds with narration from master of verse André ‘3000' Benjamin, who chronicles Sally's business transformation, from selling seashells to selling everything from seashell serenity sessions, tours of the seaside and more with the help of Squarespace.
“As a creator myself, and a Squarespace customer since 2018, I understand the importance of having an online presence that truly represents you and your business,” said Zendaya.
“I was incredibly excited to have the opportunity to work and create with Edgar Wright on a story narrated by André ‘3000' Benjamin.”
This is the first Super Bowl campaign produced by Squarespace Los Angeles’ in-house Creative team. The office was opened in 2021, as a space to harness the growing creative community and talent the city has to offer.
The spot will air live during the first quarter of the game on Sunday, February 13, and will run in the US, UK and Canada.
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