Paper products company Sorbent has appointed independent creative agency Sunday Gravy following a competitive pitch.
“We see in Sunday Gravy the perfect partner to elevate our brand in a way that’s both creatively fresh and true to our longstanding commitment to delivering an emotionally led story around our key strengths," said Sorbent marketing manager Victoria Panayiotou.
Sunday Gravy general manager Anna Camuglia said Sorbent chose Sunday Gravy because it saw the same values that have kept their brand beloved for generations -- "an unwavering dedication to creating genuine moments of comfort, with a dash of unexpected creativity”.
The incumbent, Akkomplice, was appointed lead strategic and creative partner in 2022 after a competitive pitch.
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