AdNews L!VE: Brisbane Amplified will return to the stage on August 22, with headline speakers including Suncorp CMO Mim Haysom, Canstar CMO Sara Tweedly and Entain CMO James Burnett.
The annual conference unearths the opportunities, developments and future outlook for Brisbane's advertising, media and marketing industry. Co-curated with the Brisbane Advertising Association and Brisbane and Advertising Design Club, this year will cover the rise of artificial intelligence, consumer behaviour and the macroeconomic climate, FMCG insights and the development of long-term marketing strategies.
AdNews publisher Assia Benmedjdoub said Brisbane continues to be a pivotal destination in the national conference series, following a sold-out event last year.
"With the Brisbane 2032 Summer Olympics firmly on the horizon and a surge in agencies, consumer brands and media platforms accelerating expansion into the market, it's never been a more exciting time to talk shop," Benmedjdoub said. "The team and I are grateful to the local industry for helping us generate compelling content pillars for the latest conference."
The event will take place at Lightspace, Fortitude Valley from 1pm to 5pm on August 22. The sessions will include:
1.00pm Registration
1.30pm AdNews welcome
1.35pm Presentation: Navigating the macroeconomic climate
Canstar CMO Sara Tweedly
As Australian businesses navigate changes to the macroeconomic climate this year, this presentation will unearth insights into the current landscape and its impact on consumers. Drawing on Canstar research and analysis, the session will equip industry stakeholders with an understanding of the economic forces at play and factors shaping consumer behaviour and preferences.
2.00pm Panel: Inside the FMCG and QSR marketing rulebook
Lion head of marketing core beer Chris Allan, Baskin Robbins national marketing manager Natasha Guiulfo, Subway CMO Rodica Titeica
In today’s fast paced and ever-changing market, FMCG and QSR sectors play a crucial role in meeting consumer demands for convenience, innovation and quality. This panel discussion will explore how marketers are steering their brands around evolving consumer behaviour, key areas of investment and their channel mix in 2023.
2.35pm Presentation: The power of long-range marketing
Suncorp EGM brand and marketing Mim Haysom and Leo Burnett chief client partner Amanda Wheeler
Three years in the making, a marketing program designed to show Queenslanders how to build disaster-proof homes in the face of climate change revolutionised the advertising industry. Awarded Grand Prix at Cannes Lions 2022, this presentation unpacks Suncorp’s ‘One House’ and ‘Resilience Road’ campaigns and the power of long-range marketing.
3:00pm Afternoon tea
3.30pm: Panel: Technology disruption and the path ahead
Entain CMO James Burnett, RyvalMedia MD Mark Power, Foxtel Media
Game-changing investments to technology have transformed the media, marketing and advertising sector. This panel session explores the latest wave of disruption in the digital economy, from the transformative impact of AI to key developments in media platforms and media agency remits.
4.00pm Presentation: Decoding the rise of AI in advertising
University of Queensland director of digital cultures and societies Nicholas Carah
Global advertising groups are adopting AI faster than many analysts predicted, a form of an arms race to be on top of the heap in what’s been described as a new industrial revolution. In this presentation, academic Nicholas Carah unpacks his insights and perspectives into the ever-evolving AI landscape.
4.30pm: Panel: Brisbane’s newcomers and the future ahead
Atomic 212 national managing director Rory Heffernan, Bastion Experience QLD managing director Rohan Sawyer, Liquid Australia senior account director Hollie Jones
Brisbane is becoming one of the fastest-growing cities for advertising agencies, with a suite of new local and international players setting up shop this year. This panel delves into the key factors influencing expansion into the market, alongside preparations for the Brisbane Olympics 2032 and navigating changes to regulations in advertising.
5.00pm: Networking Drinks
AdNews would like to thank supporting oartners Foxtel Media, RyvalMedia, Quantcast, Newscorp Australia, associate partner MIQ and co-curators Brisbane Advertising Association and Brisbane Advertising and Design Club.
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