The out of home (OOH) industry has reported a boost in revenue for the first month of the year, with a 15.9% increase from January last year.
According to the figures, from the Outdoor Media Association (OMA), this means that OOH spend reached $42.7 million in revenue in January 2015. Of that, $17.9 million came from roadside billboards and 12.4 million from other roadside activations including street furniture, taxis and bus and tram externals.
The results follow calls from OMA CEO Charmaine Moldrich in September last year for advertisers to boost spend in the summer months. The OMA said there was a trend for ad spend across all media to reduce over summer, despite the association claiming 54% of people are “more aware” of OOH during the period.
At the time, Moldrich said: “We have seen advertising spend decrease at this time for over 10 years, it’s as if advertisers are sending their brands on holidays when it is actually the best time to be outside broadcasting to a cashed up and relaxed population with time on their hands to shop.”
The OOH industry finished 2014 on a record high of $603 million, a 10% increase from the prior year.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.