Sue Squillace has emerged as CEO in a restructure of Mediahub ANZ.
The former local chief executive at Dentsu Media and Carat had been CEO of media, ANZ, for Attivo which is a joint venture partner with Mediabrands in full-service agency Mediahub.
The leadership restructure follows the resignation of Mediahub’s executive director APAC, Andrew Livingston, who is relocating to the UK.
Livingston will partner with Squillace over the coming weeks to transition Mediahub clients and the team in Sydney and Perth.
Squillace will consolidate Mediahub’s offering as a standalone, full-service media agency working alongside Mediabrands’ agencies UM and Initiative, that will also operate as a hub with sister agency 303 MullenLowe (part of Attivo Group).
She will continue to sit on Attivo’s ANZ leadership team and will also join the Mediabrands Executive Leadership Team.
“Media continues to be a power driver of business growth, and having a model that reflects both current and future client demands is a business imperative," says Sue Squillace.
"After some time reviewing our offering with market and client consultation, we believe these changes will provide Mediahub with a competitive advantage, reflecting what clients have been asking for.
"It also ensures it has the backing it requires in the future as economic pressures continue to bite. Now is the time to accelerate, and bring bigger and better ideas and solutions to the table.
“Mediahub is now in a strong position to offer its clients the power of an indie backed by the capabilities of a global network, with all the tools, technology and data that go with a joint venture. Teamed with the opportunity to tap into the creative powerhouse that is 303 MullenLowe, it provides a market leading offering."
Mark Coad, CEO Mediabrands says restructuring Mediahub’s leadership and reinforcing the business as a standalone full-service media offering, alongside UM and Initiative, demonstrates Mediabrands’ commitment to finding new solutions that accelerates growth.
“Given Sue’s enviable media background, and role within Attivo, she makes the perfect leader to evolve and grow Mediahub’s offering," says Coad.
"She will now focus on driving sustainable growth outcomes for Mediahub’s clients, leveraging Mediabrands’ global network, and future proofing the business as it navigates the complexity of the industry’s rapidly changing tech and digital landscapes.
"It is this continual journey which ensures Mediabands maintains its market leadership position, enabling us to fulfil our client’s rapidly diversifying needs and successfully achieve their growth ambitions."
The leadership restructure also marks the next phase in the evolution of the joint venture between Mediabrands and Attivo, as both organisations look to reorganise their media capabilities.
Cam Murchison, CEO Attivo, says the new Mediahub offering will provide the perfect combination of a local, full-service media capability backed by the scale of a global network, with access to the creative, strategic and digital power of 303 MullenLowe.
“With her (Squillace) business acumen and strategic thinking, supported by the buying, tech and digital capabilities of Mediabrands, Mediahub is well positioned to offer its clients efficiencies and innovative solutions that will add real value to their business," he says.
Mark Coad says Livingston’s vision, strategic direction and dedication has played an integral role in shaping the company’s offering and positioning it as a strong market contender.
"During his seven years at the helm Andrew’s ongoing commitment to innovation, client service and fostering a collaborative culture has resulted in Mediahub’s continued expansion and strengthened market presence," Coad says.
"We thank him for his dedication and achievements and wish him well in his future endeavours.”
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