Publicis Worldwide has built a nine-metre long sub for Subway ANZ, giving a tasty twist to the brand’s Feel Good Spring campaign.
The campaign will run throughout Spring until the end of November.
Brisbane creative agency Publicis WorldWide built the sub and set it to sail on Lake Wakatipu in Queenstown, New Zealand. Eight passengers enjoyed the trip.
Touted as the world’s largest Subway sub, the giant vessel is a bold and novel representation of the brand’s slogan, Eat Fresh.
Subway ANZ head of marketing, Rodica Titeica, says the concept captured the feel good feeling of Subway food.
“The Subway brand has earned a worldwide reputation for offering a nutritious alternative to traditional fast foods and has always provided better choices to our guests," says Titeica.
"We are truly the ‘feel good’ food! It was important for us to encapsulate the essence of that ‘feel good’ feeling our guests experience when making good choices in life, and when dining at Subway. Publicis Worldwide’s creative concept translated that perfectly to the big screen.”
Publicis Worldwide executive creative director Ryan Petie says the sub concept is simple but effective.
“We’re building Footlong Fame for Subway, and what better way to do this than by building the biggest nine-metre long sub. The idea is so simple, ridiculous — but we felt the world needs a bit more of that right now.”
The Feel Good campaign aims to build top-of-mind awareness, with messaging focused on reminding consumers that eating healthier with Subway can not only taste good, but make you feel good, inside and out. Campaign activity includes TVCs, online video, OOH and social media.
Credits:
Client: Subway ANZ
Head of Marketing: Rodica Titeica
Subway ANZ Senior Marketing Manager: Ben Miles
Subway ANZ Marketing Manager: Lauren Looke
Subway ANZ Assistant Marketing Manager: Luciana Vorkas
Creative Agency: Publicis Worldwide AUNZ
Managing Director: Simone Waugh
Executive Creative Director: Ryan Petie
Creative Director: David Schaak
Copywriter: Sam Whatley
Head of Broadcast & Content: Vicki Lee
Executive Director Client Partners: Jude Johannesen
Strategy Director: Mike Redfern
Project Director: Sarahjane Ewing
Account Manager: Maddie Laube
Account Executive: Crystal Davies
Production Company: Happy Films
Director: Miles Murphy
Producers: Craig Sinclair/Angela Murphy
DOP: John Cavill
SubBoat Designer/Builder: John Allan
Post & Audio Production: Cutting Edge
Post Producer: Samara Keune
Editor: Kerry Farrell
Online: Steve Leacey
Grade: Danny Scotting
Sound Engineer: Mike Lange
Music: Swan Lake (Audio Network & Ryan Walsh)
Research Agency: Sprout Market Research
Media Agency: AKQA
"Behind-the-scenes"
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.