Streaming platform Max launches in Australia with advertising tiers

By AdNews | 26 February 2025
 

Max

Warner Bros. Discovery's streaming service Max will launch direct to consumer in Australia March 31.

Max will have a range of subscription tiers, including premium, standard and an ad-supported tier. Further information will be provided in the weeks prior to launch. 

Max will be available for subscription via app stores, including Apple and Google, and will be viewable on all major devices such as mobile, tablet, gaming consoles and connected TV, including Hubbl.

WBD has also partnered with Foxtel, providing Foxtel subscribers with access to the Max app at no additional cost.

Max will host content from HBO, Warner Bros., the DC Universe, Harry Potter, Discovery, Cartoon Network, TLC, ID, HGTV and more.

The platform will have returning seasons of The Last of Us, And Just Like That..., House of the Dragon, Euphoria and Peacemaker as well as new shows such as It: Welcome to Derry and A Knight of the Seven Kingdoms, from the world of Game of Thrones.   

Subscribers will also have recently released blockbusters such as Barbie, Beetlejuice, Beetlejuice and Twisters, alongside treasured franchises including Harry Potter, Lord of the Rings and the DC Universe.

Coupled with all-time fan-favourites including Friends, The Big Bang Theory and Rick and Morty, best-in-class real-life stories across food, home, lifestyle and factual like 90 Day Fiancé and Outback Opal Hunters, as well as family viewing such as Ben 10 and We Bare Bears, Max promises to set the bar for consistently captivating, craveable entertainment. 

WBD CEO and president of global streaming and games JB Perrette said the globalisation of Max is a top priority, and Australia represents one of the biggest new markets.

"Combining an unrivalled breadth of high-quality content, legendary franchises and a strong product experience, Australians can look forward to the highest-calibre streaming proposition from March 31," Perrette said.

WBD ANZ general manager Michael Brooks said WBD has a long history in Australia.

"We have a clear strategy to maximise reach through our direct-to-consumer app and distribution partnerships, and our collaboration with Foxtel at launch is a testament to that," Brooks said.

"We can’t wait for fans across the country to experience Max.” 

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