Stream Outdoor expands into Adelaide

By AdNews | 1 November 2024
 

Stream Outdoor is expanding into Adelaide with the acquisition of four prime billboard locations and plans to convert two sites to large format digitals.

Stream Outdoor director and co-founder Chris Perera said he is thrilled to be operating in Adelaide. 

“Expansion into a new market was always in our sights, and we're,” Perera said. 

"We're backing this expansion with substantial investment in the local market. 

“For our agency and client partners,this means more ways to reach key audiences in those hard-to-reach areas.” 

One billboard is on Glen Osmond Road in Adelaide's eastern suburbs, and captures more than 25,000 daily commuters heading into the city's CBD. 

The other, in West Terrace, is situated on a major arterial road capturing more than 54,000 vehicles daily. 

The Payneham Road portrait digital in the northeastern suburbs is in close proximity to Marden Shopping Centre, North Eastern Hospital, and major retailers, reaching more than 32,000 vehicles a day.

Combined with Stream's existing West Terrace static billboard, these new sites will reach 39.8% of Adelaide's 25-54 demographic.

Stream's managing director and co-founder Colin Mitchell said the expansion focuses on securing premium, high-traffic locations. 

“We are dedicated to delivering exceptional quality across our network, and these carefully selected sites ensure maximum visibility and engagement for our clients' campaigns,” Mitchell said.

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