Commercial and charter airline operator Strategic Airlines has appointed CumminsRoss to its creative account to overhaul the under-fire brand.
The contract, which was awarded without a pitch, marks the third win for CumminsRoss since launching at the end of last year. The agency will spearhead the brand overhaul, as well as media strategy.
CumminsRoss executive director Sean Cummins told AdNews: "Certain people have kerosene in their nostrils, and really know about airlines. My CV is geared towards airline work, largely through my close connection with the Virgin Blue brand [while at SapientNitro]. Strategic Airlines wanted to create that dynamic for a rebrand of their airline.
"They were very impressed with our one-stop-shop model. It makes CumminsRoss a very attractive proposition."
The airline operator has had a tough 2011, in part because its charter arm has lost a lucrative Defense Force contract. The Australian Federal Police have been investigating whether criminal offenses occurred during the awarding of the contract in 2005.
Meanwhile, it has come to light that the company experienced financial losses of just under $10 million in the 2009/2010 financial year.
Cummins said that his agency is currently searching for clients in the FMCG and social and behavikoural change categories.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.