Singapore Airlines has unveiled a stop-motion animation on Instagram, Facebook, LinkedIn and YouTube, capturing the essence of a wanderlust experience with a sonic identity made up of three instrumental tracks played on board flights.
The animation, The Sound of Singapore Airlines: A melodic journey awaits, is a 30-second film by Copenhagen-based director Marcus Møller Bitsch capturing the business class cabin in a handmade music box that takes the shape of a suitcase.
It brings viewers on a trip through scenic landscapes and vibrant cities, accompanied by the airline’s signature melodies to evoke fond memories of travelling with Singapore Airlines.
“With the world embracing the wonders of AI, we wanted to do things differently by reviving the art of craftmaking to weave a sensory experience through music," says Loo Yong Ping, deputy executive creative director of TBWA\Singapore.
"We’re thrilled to witness this film come alive,”
Watch HERE
And behind-the-scenes HERE
Credits:
Client: Singapore Airlines
Creative agency: TBWA\Singapore
Production: SixToes TV, Unlisted
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