Steve Price is replacing Chris Smith who departed the radio show last week.
The Steve Price, aired on 2GB, 4BC and network stations, begins 15 July midday to 3pm on weekdays.
Macquarie Media, owner of 2GB, says the new program aims to bring in more “unpredictability, fun and passion”.
“For the last seven years Steve has been presenting our Nights program, and he has achieved that extraordinarily rare feat of being #1 simultaneously in Sydney, Brisbane and Melbourne,” says Adam Land, Macquarie Media CEO.
“We’ve seen how broad Steve Price’s appeal is - and now with The Steve Price Show to air from 12-3pm, a new audience can enjoy his down-to-earth style, from tradies on a worksite to parents doing the school pickup.
“We also know how tough it is for so many businesses out there - and Steve has a track record of delivering terrific results for our clients.”
Price will be joined daily by Sky News political commentator Rita Panahi, with weekly contributions by contributors such as Deb Knight and Erin Molan.
Price’s program Nights with Steve Price has been heard nationally on 56 stations. He says his new show will be a mix of opinion, talkback, breaking news and more.
“The nature of media in these digital times means there is no shutdown for all of us including talk radio,” Price says.
“So much happens post the frantic breakfast setting up of the day and I’m excited to follow Alan Jones and Ray Hadley, Australia’s two most successful talk stars.”
His appointment comes after popular 2GB host Chris Smith left the radio station amid listener backlash.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.