Another day, another Ice Bucket Challenge.
Rising to yesterday's challenge, GroupM boss John Steedman took the ice manfully, having a jab at Mediabrands honcho Henry Tajer along the way.
Steedman has now called on sales bigwigs Tony Kendall from Bauer, Lou Barrett from Ten and Peter Wiltshire from Nine.
This is the second nomination for Barrett, after she was also called out by Starcom boss John Sintras, who was called out by Tajer. It's a vicious cycle. Cold and vicious.
Barrett, Wiltshire and Kendall now have 24 hours.
Watch Steedman take the challenge below:
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