Keypath Education has appointed Starcom Melbourne to manage its broadcast media strategy, planning and buying account in Australia.
“We were impressed with their dedication to support us to deliver increased student awareness and growth for our business in a highly collaborative way," said Keypath Education executive director of CX, marketing and product, Sheena Sudra.
"We look forward to our first campaign making a positive impact," said Sudra.
Keypath Education is an online education provider that partners with universities around the world to provide access to programs and degrees to those from all backgrounds, including remote and rural communities.
The education provider has grown to partner with more than 43 universities, delivering more than 204 programs to students in 170 countries.
Starcom CEO Nick Keenan said he is thrilled to announce the partnership with Keypath Education.
“This exciting new partnership will enable us to leverage our expertise in connecting paid media into direct platforms to help Keypath Education reach even greater heights of success," said Keenan.
"As the People Powered Growth agency, we look forward to exploring new opportunities and driving growth in this rapidly evolving industry.”
The appointment is effectively immediately, with Starcom focused on optimising student awareness and demand generation for the education provider.
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