Starcom Melbourne has picked up the Home Timber and Hardware Group media account from Dentsu Aegis without a pitch.
The account includes media buying and planning and follows the acquistion of Home Timber and Hardware by Metcash, a Starcom client, last year. The company spent $7.9 million on advertising in the past year, according to Nielsen firgures.
Metcash picked up Home Timber and Hardware after previous owner Woolworths decided to exit hardware retail following the failure of Masters.
Starcom has been the media agency of record for Metcash for more than a decade, which has included Metcash's other hardware brand Mitre10 since 2010.
“We’ve had a great relationship with the Melbourne team for a number of years, and are looking forward to extending the relationship further,” Metcash independent hardware group GM of marketing Karen Fahey says.
“As Australia’s leading independent home improvement and hardware wholesaler to the industry, the quality of our partners is paramount.”
Starcom Melbourne managing director Peter Toone adds: “To be able to work with not one but two leading hardware brands is a rare opportunity, and one we are very excited to be able to fulfil. Both Mitre 10 and Home Timber and Hardware have a strong track record in building their brands and giving them a unique role in Australia’s hardware landscape.”
Starcom Melbourne has recently won MYOB, Metricon Homes, Fiat Chrysler and Ego Pharmaceuticals in the past 12 months.
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