Starcom has picked up the Melbourne-based Treasury Wine Estates media account.
MediaCom had held the business and was defending the account against the Publicis-owned unit and Omnicom-owned PHD.
Treasury, part of the Foster's Group until 2011, owns dozens of wine brands including Penfolds, Lindemans and Wolf Blass.
Treasury declined to comment on the agency arrangements, and Starcom did not return calls.
According to Nielsen estimates, Treasury Wines Estates spent $4.2M in main media in the 12 months to August, although that figure is likely to be higher including digital spend.
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