Starcom Australia has appointed Scott McCaffrey chief client and growth officer and promoted Jacqui Purcell national head of planning.
McCaffrey, as part of the executive leadership team, will be tasked with leading the agency’s client-centric initiatives, including developing and executing strategies that elevate the quality of service for existing clients.
"Scott joins Starcom Australia with over 20 years’ experience in client service excellence and driving growth strategies in media communications," Starcom Australia CEO Nick Keenan said.
"His strategic vision perfectly aligns with our agency values, and his extensive background in brand and media strategy will be instrumental to our team."
McCaffrey said he's delighted to join a team that believes in the power of its new strategic positioning of ‘Move People, Move Business’.
"I'm excited to evolve our client relationships, infusing them with empathy, innovation and a shared commitment to transformative growth.”
Purcell will step into the newly created role following her return from maternity leave. She has been promoted from her previous position as client services director, during which she led the Metcash, Visa and Subaru accounts.
She will lead Starcom Australia’s planning function across all media channels, driving strategies that maximise clients’ media investments, channel mix and key product integrations to deliver high-performing results in line with business needs.
Keenan said Purcell brings a wealth of experience to the table, having led planning capabilities in craft leadership roles prior to joining us at Starcom Australia.
"She will collaborate closely with our client teams to enhance our media planning capability and ensure we're delivering comprehensive media plans aligned with our clients' objectives and budgets. We’re so excited for Jacqui's return and can’t wait to see her invaluable contributions to our team nationally.”
Purcell said she's extremely excited to return to Starcom Australia.
"And continue to build on the momentum they have created in the data led planning and product space.”
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