Starcom Australia has promoted Louise Romeo to chief operating officer.
Effective immediately, Romeo steps into the newly created role from her previous position as national head of operations and Investment at the agency.
Romeo will be charged with developing and establishing nationally standardised policies and procedures across Starcom’s workflow to continue to advance efficiencies for clients.
She will be tasked with identifying new ways of working through the utilisation of technologies and platforms that further promote staff collaboration and productivity.
Romeo will also lead the agency’s investment proposition, working to deliver leading products and trading as well as building strong client relationships to drive business outcomes.
Starcom CEO, Nick Keenan, said the agency is thrilled to recognise Romeo for her exceptional contribution over the past few years to deliver outstanding results.
"She is process-focused and an operation powerhouse, so we look forward to her contribution in this new role and her continued leadership in supporting our team and clients," said Keenan.
Romeo said it's a privilege to be stepping into the COO position at Starcom.
"As we continue to drive our unique 'People Powered Growth' proposition in market, I'm delighted to be able deliver on this with our amazing talent and clients," she said.
"My focus will be on operational excellence and innovative ways of working that result in successful business outcomes for some of the best brands in Australia.”
Romeo has been with Starcom Australia for close to three years. She began as the Chief Client Officer for personal care and consumer products company P&G before moving into the national head of operations and investment role in 2022.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.