Nine's streaming platform Stan increased active subscribers by 6% to 2.5 million in the year to June as revenue lifted 22% to $381.2 million.
Average active subscribers to Stan Sport were more than 150% higher in the June quarter than the same quarter last year.
A 30% increase in costs primarily reflected the increased investment in Stan Sport. Ex Sport, costs were up by 16%, reflecting the ramp up of the NBCU and Starz/Lionsgate output deals, as well as the increased roll out of Stan Originals.
Overall, EBITDA of $29 million reflected a period of strategic investment – both in Originals to diversify Stan’s content sources and build a long-term library asset, and in live content, primarily Sport, as a key differentiator to other entertainment-based streaming platforms in Australia.
Overall ARPU (average revenue per user) growth of about 9%.
CEO Mike Sneesby: "At Stan, we have continued to grow ARPU and revenues, and have remained clearly profitable, and cash flow positive, notwithstanding key investments in Sport, Events and Original content."
Nine sees strong revenue momentum continuing, driven by ARPU, and subscribers.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.