Investment platform Stake has appointed media agency Fourteen10 to enhance its customer acquisition efforts.
The partnership aims to streamline repetitive tasks through automation and AI, allowing both in-house and agency teams to focus on high-impact growth initiatives.
After a closed pitch of three agencies, Fourteen10 was selected based on their acquisition maturity framework, which highlights a company's capability against core acquisition pillars, providing a clear roadmap to execute against, including how to adopt and integrate AI into workflows.
Fourteen10's director, Duncan Allan, said Stake is an incredible business, and the agency is thrilled to partner with them to accelerate their acquisition capability.
“With acquisition getting harder and more expensive, we aim to free teams - both agency-side and in-house - to focus on the thinking work that will drive growth, not getting bogged down in repetitive tasks," he said.
Stake's acquisition manager Matthew Smoothy said by breaking down the barriers between brand and performance, the company can take a more unified approach to acquisition,”
“Automation and AI free us to focus on the strategic levers that help us grow - testing smarter and scaling faster," he said.
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