Kieran Browne, chief technology officer, Amy Tucker and Pip Bingemann, co-founders of Springboards.
Springboards, an AI-powered platform built to accelerate creativity in advertising, has officially launched.
Co-founded in Australia by former agency strategists Pip Bingemann and Amy Tucker, Springboards has already garnered the support of more than 120 agencies worldwide, including Cummins & Partners, Jellyfish, BMF, TRG, SAMY, and Cutwater.
Backed by $5 million in seed funding from Blackbird Ventures, the largest venture capital firm in Australia, Springboards is primed to reshape the future of creativity.
Springboards co-founder Amy Tucker said creativity in advertising is under siege.
“Shrinking margins, skyrocketing pitching costs, and ever-higher client expectations are threatening the craft. We built Springboards to help creatives do what they do best: think big, explore boldly, and stay original," Tucker said.
Handpicked as part of the first Google for Startups Accelerator: AI First program, Springboards was proven to generate 10–30x more creative diversity than OpenAI, Anthropic, and Gemini combined.
Springboards offers a suite of nine AI-powered tools, each designed to amplify creativity at every stage of the process—from uncovering insights and generating ideas to validating concepts and crafting campaigns.
Unlike off-the-shelf AI tools, which aim for a single “right answer,” Springboards embraces the complexity of creativity, fostering collaboration between humans and AI.
By generating a diverse range of imaginative ideas, it becomes a true creative partner—one that sparks variation, fuels exploration, and enhances the creative process rather than replacing it.
Key features include:
● Insights Digger: Extracts brand insights from vast data sets.
● Campaign Concepts: Generates fresh creative ideas tailored to different tones and objectives.
● Validator Tool: Provides evidence to back up strategic decisions and creative approaches.
● Sparks Feature: Allows users to adjust the AI’s spontaneity, encouraging unexpected creative leaps.
Springboards co-founder Pip Bingemann said Springboards is designed to be a partner, not a replacement.
“AI shouldn’t rob the industry of its soul—it should expand its creative horizons. With our platform, agencies can explore more possibilities, break conventions, and push the ceiling of creativity, ensuring the work isn’t just faster, but more daring, original, and inspired," Bingemann said.
Springboards is already earning praise from creative leaders
Cummins & Partners national head of strategy Tim Collier said Springboards is a game-changer.
“It helps teams focus on the most interesting and challenging part of our jobs—finding original ideas that connect deeply with people. It’s not about devaluing creativity; it’s about enhancing it," Collier said.
BMF chief strategy officer Christina Aventi said Springboards is a handy go-to tool.
“It helps uncover insights to marinate upon that improve your thinking… it gives you stimulus that can shift where you were first going, to push you into more interesting places," Aventi said.
"More insights, more ideas and it’s actually surprising what triggers a new thread of your thinking, helping you make connections you wouldn’t ordinarily.”
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