Programmatic video platform SpotXchange has seen a jump in revenue, largely as a result of brands boosting their advertising on mobile.
The US-founded business recorded a 317% increase in its APAC programmatic business. Spend on mobile was the fastest-growing segment of the business, with a quarter-on-quarter increase of 657% for July – September (Q3) period in APAC and 693% in Australia specifically. Additional figures were unavailable at the time of reporting.
SpotXchange said mobile's share of ad spend on its marketplace hit 14.1% in Australia in Q3 and 12.8% in APAC.
SpotXchange APAC managing director Matt Von der Muhll said the growth of mobile video advertising being traded programmatically is outpacing the overall increase in mobile ad spend.
“Mobile is shifting to programmatic at an even faster rate than desktop did,” Von der Muhll said.
“Advertisers are embracing mobile video as the next big brand ad tool and programmatic as the most efficient and effective means of delivering it.”
Globally SpotXchange reported a 282% increase in its year-on-year global programmatic revenue. Von der Muhll said global forecasts are indicating that 55% of display advertising will be traded programmatically by 2015, with Australia expected to follow suit.
The company plans to continue its global expansion by opening offices in Germany and the Netherlands in early 2015.
For more news:
Fairfax Media broadens programmatic to rich media
Foxtel programmatic deal helps boost TubeMogul revenue
Telstra on digital dollars – 80% goes via programmatic
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