Global advertising technology company Quantcast has appointed Ilda Jamison as its new managing director for Australia and New Zealand.
Jamison will join Quantcast at the end of June and will report to Quantcast APAC managing director Andrew Double.
Double will continue to lead the broader APAC business and will focus on market expansion across the region.
Both Double and Jamison will be based in Sydney.
With almost 20 years’ international and local experience in the online publisher, data and advertising technology industries, Jamison has held executive positions for top global and fast-growing startup businesses.
Jamison is currently managing director ANZ for SpotX, which provides a global video advertising and monetisation platform to bridge the gap between linear TV and digital video.
Prior to this she led the launch of the third-party marketplace for Oracle’s Australia division.
Jamison has also led commercial teams for MediaMath, AppNexus, Microsoft, AOL and Fairfax Digital.
“We have searched rigorously, both locally and internationally, to find the right candidate to lead the Australian and New Zealand operations for Quantcast, and Ilda brings an incredible depth of experience and skills from both tech - specifically with platform-based businesses - and media to the role,” Double says.
“Ilda’s experience and leadership approach will help us continue Quantcast’s trajectory of growth. Our recently launched Quantcast Platform, which allows advertisers and media agencies to easily and fully plan, activate, innovate and measure campaigns, helps publishers and marketers thrive, while consumers benefit from a free and open internet.”
Jamison's appointment comes following news at the start of the year that independent sell-side advertising platform Magnite was acquiring SpotX.
The acquisition closed at the start of May for $US1.14 billion to form the largest independent CTV and video advertising platform.
“The potential of the Quantcast audience intelligence platform for advertisers in the region is vast," Jamison says.
"As we enter the third-party cookieless era, advertisers will need to better understand how to know and grow their audiences and Quantcast is well placed to help advertisers succeed.
"I’m excited to be joining a company at the forefront of data-driven advertising using machine learning and working alongside the team to help build solutions that brands and consumers can trust.”
Jamison will join Quantcast on 21 June and follows the recent appointment of Quantcast’s new head of account management, Jacquelyn ‘JC’ Cowardin.
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