Spotify has launched Ad Analytics, a free solution to help advertisers and agencies measure the impact of their digital audio investments.
Per Sandell, Spotify’s VP of product, said as more marketers leverage digital audio in their marketing strategies, it’s imperative that Spotify offers superior measurement solutions so they know how their campaigns are driving real impact for their businesses.
“With the launch of Spotify Ad Analytics, we’re making it easier for our customers to access more full funnel measurement solutions to unlock greater impact globally," said Sandell.
"The introduction of this new service is a critical step to proving that Spotify is not only a destination to align your brand with culture, but it's also a place to achieve your marketing goals and business outcomes.”
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