Spotify, Kargo, EMX and Quantcast have joined the new industry group Independent Media Agencies of Australia (IMAA).
The national, not for profit industry association for the independent media agency industry has welcomed the four new media partners.
Spotify is the world leader in audio streaming, Quantcast is an audience intelligence and measurement company, Kargo a the leader in mobile advertising experiences that elevate brands and motivate consumers and EMX is a global digital advertising marketplace.
“Our media partners provide valuable advice, insights, webinars and resources to our growing IMAA membership and we are delighted to welcome our newest media partners," says IMAA general manager Sam Buchanan.
"It demonstrates both the strength and importance of the independent media agency sector and media partners recognise the vital role we play in the broader industry. We are looking forward to a big year in 2021.”
Kargo general manager APAC, Robert Leach, say independent, locally grounded media agencies are essential to the industry.
“The IMAA provides an arena for agencies to collaborate and celebrate the benefits of being independent, Australian-owned media agencies," says Leach.
"While we are a branch of a nearly 20-year-old company in the US, Kargo Australia launched just four years ago, with a focus on working with many of these independent agencies, sharing in their mobile advertising challenges and working to help solve them on what is now the largest media platform, both locally and globally.
“Independent agencies represent approximately 30% of media spend in Australia and are vital to a healthy media landscape. They tend to have a strong client focus, and to be extremely nimble in the face of an ever-changing market landscape.
"This ‘start-up’ mentality adopted by the independent agencies, is a natural fit with Kargo’s innovation and adaptability; we’re very excited to partner with the IMAA into 2021.”
Quantcast Commercial Director ANZ, Craig Bonser: "We are extremely excited to partner with the IMAA and increase our ongoing support for independent agencies. We are in the fortunate position that we already have the pleasure of working with the vast majority of the IMAA members, often as an extension of their agency teams to help assist in delivering their respective digital planning, insights and activation strategies for clients.
EMX APAC managing director Deryck Wills: ''The IMAA is a breath of fresh air and couldn't come at a better time. As a media technology business that specialises in working with independent agencies, we are excited to be considered a partner of the IMAA and looking forward to supporting the Australian independent agencies.''
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