Spotify has debuted its 2024 Wrapped annual campaign, delivered locally by a mix of creative efforts across experiential, paid media, out of home (OOH) and on platform marketing in collaboration with Akcelo and Jack Nimble.
The campaign shines a spotlight on homegrown talent with artists such as Tones and I, Lithe and Angie McMahon featured across OOH placements in Melbourne & Sydney.
Spotify head of marketing for ANZ, Rosie Rothery, said 2024 Spotify Wrapped is all about celebrating the Australian fans, artists, and creators who made this year the record-breaking, culture-making, fandom-shaking year it was.
"On the tenth anniversary of Wrapped as we know it today, we want this to be our most iconic Wrapped yet," she said.
‘This year, we took our approach to the next level with an extended tease phase across OOH and Social, designed to ignite excitement among Australia’s Wrapped-loving public and build anticipation ahead of the launch."
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