New and returning major sponsors have been revealed for the 11th season of I’m A Celebrity… Get Me Out Of Here! have been revealed, including Bedshed, felix mobile, HelloFresh, Kellogg’s, McDonalds, and Youi.
HelloFresh has also been named as the official voting partner of the reality series for 2025, which premiered on 10 and 10 Play last night.
Paramount Australia's chief sales officer, Rod Prosser, said the network has seen incredible market traction since it announced the return of the show to summer programming.
"It’s proving to be the perfect launch pad for 2025, attracting audiences and driving momentum across our diverse content slate," he said.
“We’re ecstatic with the strong market uptake and the celebrities will thank us for the tasty food partners this year as we welcome breakfast icon Kellogg’s into the jungle for the first time and McDonalds is back for a special run.
“Youi return to the series as a major sponsor and new integration partner felix mobile, will connect us like never before, plus Bedshed join us for the sixth consecutive year and will of course bring much needed comfort to our campmates."
Prosser said the Paramount Brand Studio team continue to collaborate with brands to bring brand moments to life.
“We can’t wait for everyone to see this season’s outstanding integrations in I’m A Celebrity… Get Me Out Of Here!, but it’s just the start of a strong first quarter with even more entertainment to come for all demographics with not one but two seasons of Australian Survivor in the wings," he said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.