Integrated Melbourne agency Spinach has been appointed by Haymes Paint as its lead communications partner following a competitive pitch.
Haymes Paint, established in 1935 and family-owned, is available through more than 350 stockists across Australia including 57 Haymes Paint Shops and 34 PaintRight stores.
“Spinach stood out for its breadth of experience across a range of capabilities and demonstrated admirable depth of thinking," said head of marketing at Haymes Paint Andrew Senyard.
"The agency’s integrated approach and ability to deliver across multiple disciplines were key factors in our decision. With Spinach’s support, we’re confident we can further enhance the brand’s presence and reach.”
Spinach executive creative director Dom Megna said Haymes Paint is one of the great Aussie success stories.
"This partnership is a wonderful fit for us and a perfect opportunity to really stick it to ‘big paint’," said Megna.
"We love a challenger brand and we’re champing at the bit to bring our whole-of-agency expertise to the table.”
The first work from the partnership will hit the market in the coming months.
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