Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah.
The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments in Australia.
The $2 billion-plus project, with backing from the City of Melbourne’s Future Melbourne Committee, would include Australia’s tallest tower and revitalise Southbank.
The STH BNK site will also be home to BETA, an experimental event series that explores the future of retail. Merging physical and digital, art and technology, design and data, BETA will take over Hanover House transforming it into a dynamic lab hosting a range of experiences that celebrate individuality, diversity and creative expression.
Spinach will work with the Beulah team in a media consultancy capacity to promote these and other projects with the agency’s remit spanning the full range of media and data services.
Beulah Senior Marketing Manager Amelia Ropé: “Between recent award-winning development launches and upcoming progressive, transformational projects, we needed a media partner to help drive awareness and sales. Spinach comes on board at a pivotal time for the business and we’re thrilled to welcome this new partner.”
Spinach General Manager and Media Director Ben Willee said: “We’re delighted to be working with Beulah. The brand’s ambition and vision is extraordinary and we’re looking forward to applying this to cutting edge marketing.”
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