Initiative has won the Specsavers media account after a competitive pitch. Initiative beat incumbent MediaCom, UM and Carat to the $20 million.
Initiative’s Melbourne office will manage all of Specsavers media communications in Australia and work in partnership with Specsavers’ marketing team and creative agency Cummins&Partners.
"We are delighted to have been appointed to work with Specsavers. They are a great business and have demonstrated through the pitch process how important and valued marketing is to their success and we look forward to helping drive that into the future," Initiative Melbourne managing director Stephen Fisher said.
"This appointment is a fantastic validation of the calibre of work we’re producing and the team at Initiative. I am extremely proud of everyone in our business and it’s great to be able to welcome Specsavers as a client.”
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