Strategic youth insights agency Youngkind has launched by Amanda Windus, former The Lab managing director QLD.
Windus said there’s a tendency to obsess over hard numbers, but miss the mark on real understanding.
"Surveys can lead to forced opinions and overlook ‘the why’. We need to dig deeper to address the challenges and opportunities young people face today, which is why Youngkind was conceived," Windus said.
"Rethinking how we connect, getting to the heart of matters. Not just identifying problems, but gaining the insight to solve them.”
Youngkind builds on youth reporting from platforms such as Vice Media, tapping into insights from academic research, parenting experts and mental health.
The team includes Sarah Lorimer, an innovation and futures specialist, and Nicki Karet, a UK-based expert in youth insights.
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