Employment Hero has appointed independent creative agency Special London on a global brand brief.
This follows a competitive pitch between agencies from both Sydney and London.
Special is tasked to help the global employment management platform drive penetration in key markets including the UK, US, Australia, New Zealand, Singapore and Malaysia.
“I am thrilled to announce our partnership with Special Group UK, a pivotal moment in our journey towards global leadership in the employment industry," said Matt Poulier, Global Head of Brand at Employment Hero.
"Our success in Australia has set a strong foundation, and now, as we expand globally, Special Group UK's remarkable strategic acumen and creative vision stand out as the catalysts for our next phase of brand evolution.
"Their exceptional approach in the global pitch process showcased a deep understanding of first-principle thinking and a commitment to challenging the status quo. This aligns perfectly with our mission to break down barriers and deliver unparalleled value to both our B2B and B2C audiences worldwide.
"We're confident that this collaboration will not only cement our positioning as a global leader but also drive our brand towards a future-focused and universally resonant identity. It's an exciting era for us, and we're eager to see where this partnership leads us in reshaping the employment landscape, with Special Group UK by our side.”
Jennifer Black, partner & CEO of Special London, said the agency was struck by the ambition, energy and pioneering spirit of the organisation and everyone who has built it.
"It is a brand that is truly disrupting the world of work for the better so we are absolutely thrilled to be their partner to deliver bold strategic thinking and ambitious creative that matches their aspirations for the business and brand," said Black.
"The team is absolutely lovely to boot and we’re already running at pace to bring our collective thinking to life. This brand is going to change the world, we are delighted to play a part in that journey.”
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